Strategically align companies with similar brand attributes and consumer targets to share marketing assets for mutual benefit
Identify, value and leverage marketing assets to develop strategic marketing alliances, partner programs and related promotion expertise
Apply creative solutions to developing alliance relationships to maximize clients’ marketing budgets and enhance brand attributes
OBJECTIVES OF PARTNER MARKETING PROGRAMS AND ALLIANCES INCLUDE ONE OR A COMBINATION OF THE FOLLOWING:
Identify and secure new sources of marketing revenue by utilizing untapped or under-valued existing marketing assets and licensing revenue.
Increase exposure via partner assets including: TV, digital, social media, retail, and sponsorships
Develop and execute shopper marketing programs in grocery, drug and mass channels utilizing our extensive CPG relationships.
Utilize borrowed interest to enhance consumer value, offset company needs & costs
Leverage marketing assets to secure digital, broadcast, print media, etc. enhance media budgets
Identify, value and inventory brand assets using Intemark’s Insight360 Software