OBJECTIVES OF PARTNER MARKETING PROGRAMS AND ALLIANCES INCLUDE
ONE OR A COMBINATION OF THE FOLLOWING:
Identify and secure new sources of marketing revenue by utilizing untapped or under-valued existing marketing assets and licensing revenue.
Utilize new channels and media platforms to increase brand or product exposure via partner assets including: television, digital/web, social media, retail, and sponsorships.
Develop and execute shopper marketing programs in grocery, drug and mass channels utilizing our extensive CPG relationships.