Intrawest ULC Intrawest ULC is a world leader in destination resorts and leisure travel. Intrawest has interests in a network of resorts at North America's most popular mountain destinations, including Whistler Blackcomb, the host venue for the 2010 Olympic and Paralympic Winter Games. The Intrawest network also includes Canadian Mountain Holidays, the largest heli-skiing operation in the world, and Club Intrawest, a private resort club with exclusive locations around the world. Next »

Intrawest ULC / Challenge Intemark was appointed in 2002 to assist Whistler Blackcomb's marketing group in securing revenue producing, integrated partnerships with leading companies. Intrawest was also looking to meet revenue targets for all resorts across the system while seeking system-wide partners providing turn-key animation to the guest experience. « Previous  Next »

Intrawest ULC / Solution Intemark approached brands that shared and had interest in reaching the affluent ski enthusiast and were interested in gaining access to luxury ski resorts across North America. Key partner categories targeted included; automotive, credit cards, technology, photo and beverages. « Previous  Next »

Intrawest ULC / Result Within the first year of partner development efforts, Intemark exceeded partner revenue goals by developing multi-resort/multi-year agreements with leading companies such as Hewlett-Packard, PowerBar, Gore-Tex, Tylenol, American Express and Kodak Gallery. Intemark was also able to secure both cash and vehicle support from Land Rover North America for a multi-year agreement. « Previous

American Express American Express is a diversified worldwide travel, financial and network services company. It is a world leader in charge and credit cards, travelers cheques, travel, financial planning, business services, insurance and international banking. Next »

American Express / Challenge While the consumer travel division of American Express had access to many of the lucrative and "in demand" assets of the credit card division, they were short on time and resources, making them unable to take advantage of these important benefits. Additionally, the consumer travel division had several costly marketing programs and needed revenue from relevant, non-travel partners to offset those costs and add value to the programs. « Previous  Next »

American Express / Solution Intemark first evaluated American Express' marketing assets, including those available from the credit card division. Intemark's approach was to develop partner programs with relevant companies who would find the most value in the data-mining ability of American Express as well as the assets on the travel side of the business. « Previous  Next »

American Express / Result Within 90 days, Intemark had secured relevant top tier partners including Bahamas Tourist Office, El Portal Group, Cadillac and Sprint. « Previous

Chevy Chevrolet developed The Chevy All Access Music Tour, a nationwide, interactive music tour dedicated to revolutionary moments in music history. Chevrolet took the tour to highly attended events such as NASCAR races, fairs, the MLB All Stars Game and numerous music events. Next »

Chevy / Challenge Chevrolet retained the services of Intemark to secure select marketing partners to participate in the tour and provide relevant added value and offset tour costs through cash or budget relieving value-in-kind support. « Previous  Next »

Chevy / Solution Intemark leveraged the powerful brand association, direct access opportunities and high profile events to maximize partner support for Chevrolet. « Previous  Next »

Chevy / Result Intemark secured a number of relevant and high profile marketing partners that offered cash support as well as value-in-kind and cross promotion exposure. Intemark secured leading partners such as Jiffy Lube, GEICO, AOL, and Bose. « Previous

Atari Atari (formerly known as Infogrames) produces, publishes and distributes top selling games for Xbox, Nintendo, PlayStation, Nintendo DS, PSP, iPhones and more. Next »

Atari / Challenge Atari was looking to create awareness and generate incremental buzz for new titles at launch from partners outside the gaming world. A secondary objective was to secure cash support from partners seeking in-game features and borrowed interest for cross promotions. « Previous  Next »

Atari / Solution Intemark leveraged the powerful appeal and unique marketing opportunity interactive entertainment presents for companies seeking to reach targeted consumer groups such as families and young males. « Previous  Next »

Atari / Result Intemark secured partnerships with companies such as Nokia, Sobe, Mountain Dew, Keebler, and General Mills for the following Atari/Infogrames game titles: Driver I-II-III, Test Drive, Duke Nukem, Putt Putt, Freddi Fish, Backyard Sports, Everest and Seventeen Style Studio. « Previous

Giant Screen Films Over the past decade, Giant Screen Films has established itself as one of the world's leading large-format/IMAX film production and distribution companies. Giant Screen Films has a reputation for delivering quality films to an audience of millions of families, school children and museum members through a vast network of large-format theaters around the world. Next »

Giant Screen Films / Challenge Intemark was hired to secure significant cash support for the presenting sponsorship of Giant Screen Films new environmental film series, Earth & Man. The three part Earth & Man film series explores the relationship between humans and our planet, how nature has shaped our lives and how man depends on the natural world. « Previous  Next »

Giant Screen Films / Solution Intemark identified and approached a significant number of Fortune 500 companies with this unique opportunity to align with a high-impact, IMAX and 3D Digital film series. « Previous  Next »

Giant Screen Films / Result This In less than a year, Intemark was able to secure Nokia as the presenting sponsor for the first film of the Earth & Man series, Wild Ocean. Nokia was able to effectively leverage the intellectual property value of the film and the global scale of the opportunity to introduce the "we: recycle" program. « Previous

>

Polaris Polaris is one of the largest manufacturers of snowmobiles, ATVs and golf carts in the world. Polaris also manufactures motorcycles through it Victory Motorcycles subsidiary. Next »

Polaris / Challenge With an industry-leading dealer network, Polaris was seeking new opportunities to elevate their brand awareness and drive incremental sales for dealers outside of the dealer locations. « Previous  Next »

Polaris / Solution Intemark chose to seek and engage non-competing, high-traffic national retailers that were not looking to sell Polaris vehicles, yet could use various Polaris vehicles in context. « Previous  Next »

Polaris / Result Intemark was able to secure partnerships with Bolle', Home Depot, Galyan's Trading Company, Bushnell Performance Optics, and PepsiCo « Previous

Radisson Radisson Hotels and Resorts, a world leader in the hotel industry, operates, manages and franchises over 400 hotels in some 65 countries. Next »

Radisson / Challenge Radisson, primarily known as a business hotel brand, was looking to add weekend room nights, be more family friendly and extend business stays into leisure getaways. Two leisure products were added by the Radisson brand team: FamilyMagic and Bed and Breakfast Getaways. As new initiatives for Radisson, there was a need to develop brand awareness and buzz for the programs to generate trial and sales. « Previous  Next »

Radisson / Solution Intemark identified and sought brand partners with major equity appeal among families and focused on partner companies appealing to the leisure traveler seeking rest and relaxation. « Previous  Next »

Radisson / Result Intemark conceptualized and developed partner programs with Crayola Kid's Magazine and Dodge Caravan to provide borrowed interest equity and cash support necessary for the Family Magic check-in gift and associated advertising features. Intemark also developed a partner program with Speigel who provided an added value premium offer and brand value transfer for the Bed and Breakfast Getaways program, resulting in record sales. « Previous

Salomon Salomon is part of Amer Sports, the world's leading sports equipment company including world-class brands such as Wilson, Suunto, Atomic and Precor. Salomon's sports include alpine skiing, cross country skiing, snowboarding and major outdoor sports like climbing, hiking and trail running. Next »

Salomon / Challenge Intemark was retained in 1998 to define a partnering strategy for Salomon which would create an incremental revenue stream allowing Salomon to offset costs of new initiatives involving consumer trial events at the "point of play." Equally important was to generate funds through co-marketing with relevant, high-profile brands and to increase Salomon's exposure. « Previous  Next »

Salomon / Solution Intemark identified and valued Salomon's untapped, premium marketing assets and selected top tier brands and companies that strategically aligned with their objectives. The main categories targeted were consumer electronics, automotive, pharmaceutical and beverage companies. « Previous  Next »

Salomon / Result Within three months, Intemark secured multi-year contracts with high-profile, category leading partners to fully meet Salomon's partnering objectives. Intemark's efforts allowed Salomon to add scale to existing marketing efforts including enhancing their presence in Salt Lake City during the 2002 Winter Olympic Games and the now very established and respected Oasis Tour. Partners secured include: Land Rover North America, PepsiCo (Mountain Dew), Volvo Cars North America, Coca-Cola, Barton Beers (Corona), Sony Electronics, Colgate-Palmolive (Icy Blast), Eastman-Kodak, Johnson & Johnson (Motrin), Bristol Myers Squibb (Excedrin Quicktabs), Palm Computing, Sony Electronics, EAS (Pirhana). « Previous

Sony Sony Pictures Entertainment's global operations encompass motion picture production, distribution, television programming, syndication, home video acquisition, operation of studio facilities and development of new entertainment technologies in 67 countries worldwide. Next »

Sony / Challenge Sony Pictures Home Entertainment engaged Intemark to secure high-value on-pack consumer offers for DVD launches at key retailers including Target, Circuit City, Best Buy, Transworld Entertainment, Suncoast, and Sam Goody. Titles included Bewitched, Christmas with the Kranks, Stealth, Hitch and Seinfeld Seasons 4 & 5 among others. « Previous  Next »

Sony / Solution Intemark sought partners that were not only high profile, but also relevant to the release in terms of fit with genre and demographic. Partners were also carefully selected that would not conflict with teh participating retailers' product or operations « Previous  Next »

Sony / Result Intemark quickly secured a range of high value consumer offers from leading partners such as Footlocker/Champs Sports, Hickory Farms, Carl's Jr./Hardee's, FTD and others. These partner promotions helped Sony Pictures Home Entertainment secure premium placement at the retail level to stimulate sell through and satisfy account specific needs « Previous

City of St. Paul, MN The City of Saint Paul Parks and Recreation is an award-winning, nationally recognized and accredited municipality that provides superior services and facilities within Minnesota's capital city. Many of Saint Paul Parks and Recreation facilities are statewide assets frequented and enjoyed by millions of residents and visitors year round. Next »

City of St. Paul, MN / Challenge Recognizing the growing corporate interest in municipal marketing programs and the need to expand, the City of Saint Paul Parks and Recreation Department looked to Intemark to extend their marketing assets to a select number of multi-year corporate partners in exchange for financial or budget relieving value-in-kind support. « Previous  Next »

City of St. Paul, MN / Solution Intemark contacted and educated local, regional and national companies on the benefits of municipal marketing and the opportunities that existed for companies to creatively market to relevant consumers in a pristine and authentic environment. « Previous  Next »

City of St. Paul, MN / Result Intemark secured partnerships with Toyota, Comcast, Minnesota Timberwolves, Wagner Spray Tech, Xcel Energy and Gertens Nurseries. « Previous

TaylorMade TaylorMade-adidas Golf Company manufactures golf products including drivers, clubs, golf balls, accessories, and more. Their products are sold at retailer locations worldwide. TaylorMade-adidas Golf is an industry leader in the golf equipment category, providing cutting edge technology and innovative golf products for golf enthusiasts of all ages. Next »

TaylorMade / Challenge TaylorMade looked to Intemark prior to kicking off a nationwide custom fitting tour to tout the new "300 Series" drivers. Challenges related to the tour were; keeping consumers engaged while waiting for their appointment, a desire for a trendy, high powered vehicle to tow the event trailer and the need for supplemental cash to offset costs of the program. « Previous  Next »

TaylorMade / Solution Intemark identified companies who fit the TaylorMade brand persona and had a desire to tap into TaylorMade's direct marketing assets. Intemark also sought out brands with new product launches that would be looking for PR buzz and added exposure. « Previous  Next »

TaylorMade / Result Intemark secured BMW North America, Sony & Palm Computing. BMW North America provided vehicles for TaylorMade that were customized for the tour. Sony demonstrated the new P5 digital camera during the custom fitting tour and the camera was used to take sequence shots of golfers' swings for instruction and improvement. Palm Computing showcase their PDA wireless capabilities and provided a tool to send custom fitting specs back to the manufacturing facility for production. « Previous

Wyndham Wyndham's Hospitality Services Division is one of the world's leading franchisors of mid-economy market lodging brands, timeshare exchange and development companies. Wyndham is the world's second largest hotel franchisor by number of rooms with over 6,400 locations. Next »

Wyndham / Challenge As part of their summer 2006 "Road Rally" promotion, Wyndham Hotel Group was looking to offer hotel guests an added-value benefit for staying at a Wyndham hotel franchise. « Previous  Next »

Wyndham / Solution Wyndham retained Intemark to develop an "offer booklet" full of valuable, relevant coupons for hotel guests. The offers were targeted toward Wyndham's core consumer. Intemark contacted national brands with the goal of securing relevant offers that would provide guests with various options for entertainment and activities during their stay. « Previous  Next »

Wyndham / Result Working with a narrow timeframe of 60 days, Intemark developed and secured nearly 30 high-value offers for the booklet (split between the US and Canada versions). « Previous