Jones Soda Co. Teams With K2 Sports
New Partnership Carves Way for Integrated Branding and Marketing Promotions
SEATTLE, WA -- (Marketwire) -- 04/05/11 -- Jones Soda Co., a leader in the premium soda category and known for its innovative marketing, today announced it has teamed up with America's top-selling winter sports brand K2 Sports to pursue new snow-inspired initiatives. As part of the partnership, K2 will wholly integrate the Jones brand throughout its marketing initiatives as well as create some one-of-a-kind Jones Soda skis and snowboards.
"Our sodas have always been popular with the snow, surf and skate cultures," commented Mike Spear, Director of Marketing for Jones. "The alignment with K2 is one of Jones' biggest cross-marketing initiatives to date, as both brands will mutually integrate one another through multiple avenues including digital, retail, and events."
The K2 partnership officially begins this month. The two brands have agreed to a two-year alignment that will involve cross-brand presence via digital marketing, as well as mutual appearances at snow sport events, demo centers, movie premieres, retail displays and more. In addition, the companies will develop cross-branded merchandise for Jones to use as incentives and prizing.
"K2 and Jones have a history of connecting with consumers on a deeper level through groundbreaking marketing programs and products," said Jeff Mechura, Vice President of Marketing for K2 Sports. "We're made for each other. The partnership is an excellent opportunity for both companies to jointly reach our fans in new and unexpected ways."
The Jones brand has long been known for its grassroots marketing approach. Historically, the Company achieved popularity through its alternative distribution strategy that included product placement at extreme sporting events and in skate and surf shops, piercing parlors, music stores and more. Today, Jones soda products are found in major retailers all throughout North America, while the brand still enjoys a strong connection with its loyal audience through its fan-submitted labels, engaging promotions and innovative soda offerings. To learn more visit www.jonessoda.com.
About Jones Soda Co.
Headquartered in Seattle, Washington, Jones Soda Co.® (NASDAQ: JSDA) markets and distributes premium beverages under the Jones Soda, Jones Pure Cane Soda® and WhoopAss Energy Drink® brands and sells through its distribution network in markets primarily across North America. A leader in the premium soda category, Jones is known for its variety of flavors and innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers.
About K2 Sports
K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings, marketing programs and multiple brand acquisitions. The company is globally renowned for its non-traditional advertising, graphics and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, Korea and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. To experience K2's world, visit www.k2sports.com.
Great Clips and DIY Network Partner for hit show "Garage Mahal"
MINNEAPOLIS, November 3, 2010-One lucky Great Clips Racing fan is about to get the garage of their dreams. Great Clips is teaming up with DIY Network's hit television series "Garage Mahal" to transform a Great Clips Racing fan's everyday, disorganized garage into a room any race fan would be proud to call their own. The episode will also feature guest appearances by NASCAR Nationwide Series drivers Kasey Kahne and Jason Leffler, who pilot the No. 38 Great Clips Toyota. The episode will air on Dec. 3 at 9:30 p.m. EST on the DIY Network.
If you think your garage couldn't possibly ever be the greatest room in your house, think again. DIY Network's series "Garage Mahal" transforms disorganized garages into spectacular living spaces. Former NFL player, pro wrestler and car buff Bill Goldberg hosts the new season of "Garage Mahal," which features unbelievable garage makeovers, like a video gamers' paradise or a motocross garage complete with half-pipes that store extra tires.
DIY Network is available nationwide on DirecTV (Ch. 230); DISH Network (Ch. 111); and via local cable providers. Check local cable listings or visit www.diynetwork.com/tv.
About DIY Network
From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network's programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing digital networks and currently in 53 million homes, DIY Network's programming covers a broad range of categories, including home improvement and landscaping. The network's award-winning Web site, www.DIYnetwork.com, is a leader in the Nielsen Online Home and Garden category and features multiple resources, including thousands of do-it-yourself home improvement projects, expert advice, how-to videos and images, and user-friendly reference guides with step-by-step instructions.
SOURCE Great Clips
Intrawest and Land Rover North America Announce New Strategic Partnership
Land Rover will be the Official Vehicle at Steamboat, Stratton Mountain and Winter Park Resort
VANCOUVER and MAHWAH, NJ, Jan. 14 /PRNewswire/ - Intrawest and Land Rover North America today announced a new strategic partnership that will see Land Rover serve as the year-round automotive partner at three of the premier mountain resorts in North America-Stratton Mountain in Vermont, Winter Park Resort and Steamboat Ski & Resort Corporation, both in Colorado.
Under the terms of the agreement, Land Rover vehicles will be on display at each resort and included in on-site and web-based promotions throughout the year. Online videos featuring Land Rover vehicles will feature winter driving tips for consumers and Land Rover will be the presenting sponsor of the Snow Report page on each resort's website as well as the email notifications that help resort guests plan their winter vacation experiences.
"We are proud of this opportunity to showcase one of the world's most popular automotive brands as an extension of our commitment to deliver memorable and unique experiences for our resort guests," said Andy Wirth, senior vice president of sales & marketing at Steamboat. "Our resorts provide unparalleled access to an active and affluent customer base for the world renowned Land Rover brand. We look forward to a successful partnership."
Land Rover Experience Days will provide resort guests with the opportunity to experience the thrill and excitement of driving off-road in the world's most capable all-terrain vehicles. Participants will have an opportunity to learn off-road driving and handling techniques as they test drive vehicles with a driving instructor on specially constructed off-road courses at each resort. A complete schedule for Land Rover Experience Days at Stratton Mountain, Steamboat and Winter Park can be found at each resort's website.
"Forming a relationship with Intrawest and their award-winning resorts provides the opportunity for us to further connect with adventure-minded people who seek world class experiences," said Finbar McFall, vice president marketing, Land Rover North America. "Intrawest's first-class resorts and top-ranked terrain parks provide the perfect setting to showcase Land Rover's breadth of capabilities."
Intrawest is a leader in the development and management of experiential destination resorts. The Company has a network of resorts at North America's most popular mountain destinations including Whistler Blackcomb, a host venue for the 2010 Olympic and Paralympic Winter Games and Canadian Mountain Holidays, the largest heli-skiing operation in the world. Intrawest is headquartered in Vancouver, British Columbia. For more information, visit www.intrawest.com.
About Land Rover North America
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2 (Freelander 2), LR3 (Discovery 3), Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,500 people and supports a further 40,000 jobs supported in the supply chain.
Land Rover takes its responsibility to the environment seriously. Emissions have been cut with all new models and, together with Jaguar, it is investing (pnds stlg)700m on technology specifically aimed at reducing carbon dioxide emissions. Also, since September 2006, carbon dioxide generated by Land Rover manufacturing activities and UK customer vehicle use has been balanced through an industry leading offset program run by Climate Care.
SOURCE Intrawest ULC