Cross Promotion

Cross Promotion Experts

Partnering Objectives

Interested in tapping into a whole different market? How about diving head-first into multiple markets? It might sound difficult, but companies do it all the time. It’s called cross-promotion. And believe it or not, it’s actually one of the most effective ways to grow.

Done well, marketing partnerships can stretch your budget

Why Engage in a Brand Partnerships like Cross Promotion

A lot of Enterprises don’t have big budgets (don’t we know it!), so often have to be smarter with their spend and leverage other assets to get a break. One way to leverage other assets is through Cross Promotion and branded partnerships (perhaps via Intemark?) By working on a project together and promoting it as an official partnership, both brands receive increased exposure and market share. So you double the sets of eyes on your brand, potentially growing your community and following — without having to necessarily drop any extra dollars.

A Cross Promotion partnership is a mutual agreement between two or more businesses or organizations. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services.

There’s also a level of trust that transfers directly from your partner’s audience to your brand. When a brand endorses you, the audience are much more likely to come along for the ride than if they came across you as one brand in a sea of many. The fact that there’s association gives your brand a boost — new customers have something to remember (and respect) you for.

With the power invested in cross promotion and brand partnerships, you instantly increase your credibility and voice. Plus, you’re offering all these benefits back to your brand partner, and sharing a brand that you believe in with your existing audience.

We want win-wins

Look around and you see them everywhere. Cross Promotion and Brand Partnerships have been on the rise in the past decade, but in fact they’ve been around for much longer. Think about Nike Air Jordans or the fact that James Bond has driven an Aston Martin in every 007 film for the last 50 years. These big-name collaborations are now so intuitive that they seem natural. When we take a step back, though, we can see why they work so well.

The most obvious success factor is brand alignment. It’s when brands are seen as natural friends on a world platform, standing together to demonstrate their mutual support and approval. They like each other, they believe in each other — they might even inspire each other.

These attributes of brand collaborations translate to smaller entities too. And besides the warm and fuzzies (which is very important), there are plenty of good reasons to consider brand partnerships for your own business. If done well, they’re a smart tactic to boost audience, reach and revenue. And when successful, they can represent a win-win scenario for brands and customers.


Along with the practical reasons for embarking on a cross promotion and brand partnerships, as always, keep the higher-level purpose of your brand at the heart of any exploration and decision.

When the brand values are truly aligned in a partnership, then the overall benefit is spreading these values, reinforcing the role that they play in creating a better society. It’s when the impact of a cross promotion and brand partnership can be greater than the sum of its parts, and greater than any dollar amount of increased profit. Because when there is purpose and outcome beyond profit, brands become memorable, meaningful and impactful in a whole different way.

It can be quiet out there at the moment, but things are slowly picking back up and there’s no time like the present to get the ball rolling to create some win-win partnerships. Many trendy, innovative and exciting brands await you!

Intemark applies creative, innovative thinking relative to strategy and funding for partnerships and alliances.

Intemark utilizes an effective partnering model and methodology – 100% effective to date.

Intemark has a thorough understanding of independent dealer/retailer and franchise network dynamics.

Intemark is unrivaled as the only partner/alliance marketing company in the U.S. that is truly performance-based with a flawless success record.

Revenue partnerships

defined as securing incremental marketing revenue such as participation fees, licensing fees and product sales

Value added partnerships

defined as securing valuable partner offers or budget-relieving “in kind” support to enhance customer value or offset company needs/costs (products/services)

Cross promotion partnerships

defined as incremental brand or product exposure via partner assets including broadcast, direct channels, web, retail, events, etc. (marketing vehicles)

Cross Promotion in Action

Learning in action

Brand partnership like cross promotion and affiliate marketing is a great vehicle for knowledge sharing. Anyone running a business knows that by nature it puts you in a state of constant learning. Every brand has its unique way of doing things, and by linking up you have access to a different way of thinking, different systems and processes. You get a look under the hood of another brand, and who knows what great ideas or insights you might come across that will help you streamline, be challenged or grow in some way.

Customer benefits

From the audience point of view, brand collaborations can provide great access to something special, like limited edition or bespoke products or experiences. Unlikely partnerships can surprise or delight customers, refreshing their relationship with brands — and they can also deepen the customer experience.

As consumers become more and more aware of brands and the market, partnerships allow the audience to experience your brand on another level. They’re able to make new associations about you because of who you align and work with. It’s like when you introduce your new partner to your group of friends, and they begin to understand you better by understanding and interacting with your social circles.

How to Identify Partnership Opportunities for your Own Brand?

At Intemark, we’re all about partnerships being mutually beneficial and we’ll work hard to get you a win-win partnership. For a meaningful and long-lasting relationship, the partnership has to bring genuine value to both parties. Really think about how the arrangement is going to benefit your brand and audience, as well as the brand you’re approaching and their audience.

Our 3 tips when considering brand partnerships are:

  1. Make sure there is brand alignment. Is this a brand you want to be associated with? Does it elevate your brand and/or help build your brand’s reputation?
  2. Do we enhance each other’s credibility?
  3. Do we bring different resources to the table?
  4. Are we a natural fit?
  5. Does the brand share a similar audience? To really make the most of the partnership, you want to look for brand opportunities that have a similar target audience, which can easily see value and relevance with your brand and product offering. Make sure you do your homework when crafting your list to ensure there is the right audience fit.
  6. Have a pretty solid idea of what the partnership will entail so when you reach out you can clearly communicate the benefit to the other party. If they’re interested, they may ask you to send through a more detailed proposal, so make sure you have this ready — or close to it — so you don’t lose momentum and can keep the conversation moving in the right direction.

What to learn More?


Intemark represents some of the world’s most valuable and innovative brands and companies. The partnerships and sponsorships we create generate revenue, add value, and cross promote in unexpected and unique channels.


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