POS using Deadpool imagery including Slurpee cups, Slurpee straws, cup displays, other beverage products, LTO food & beverage products (Mutant Red Dawn Slurpee, Mutant Energy Soda, Trolli Tiny Hands), hot foods, private label product packaging, merchandise, door clings, pump toppers, etc.
Complete Deadpool store takeovers in LA and NY.
Twitter takeover with more than 40 pre-planned tweets and 49 real-time custom responses to engage fans from Deadpool on the @7-Eleven handle.
In-cinema and digital co-branded spot.
7-Eleven in-app AR content and micro activities.
Dedicated website, emails, sweepstakes and social support.
Good Morning America integration with Deadpool wrapped Slurpee truck and film cast.