Western Union Goes to the Movies with Major RIO 2 Film Partnership
Western Union Takes Flight With 'Rio 2'
Wiring money to foreign lands isn’t for the birds, unless they’re animated and appearing in movies
Western Union has signed on as a partner for the film “Rio 2,” owing to its keen understanding of consumers who cross global and/or local borders to work and live. For many of these people, according to the company, providing financial support for their families at home is essential to staying connected to their roots.
This is the first tie-in Western Union has done with a movie, says Laston Charriez, senior vice president of marketing, Americas for Western Union. Partnering with “Rio 2” is a perfect confluence of message and timing, he says.
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