Sports Journal: Great Clips ramps up March Madness activations
Sports Business Journal
NCAA sponsor Great Clips is activating around March Madness with a social media sweepstakes and new national TV ads. The spots will feature announcer Kevin Harlan and will run on CBS, TBS, TNT and truTV tournament coverage. The company also is featuring March Madness-themed creative within its salons and via digital ads on March Madness Live. Great Clips’ partnership with the NCAA is through a joint agreement with Turner Sports and CBS Sports. Great Clips’ sweepstakes gives fans a chance to win a trip and tickets to the Men’s or Women’s Final Fours. It includes a collaboration with Stanford F Cameron Brink and runs through Sunday. To enter, fans can engage with the #GameDayGREATness post on Great Clips’ social channels, or post a photo of their game-day-ready look on their own Instagram or Twitter account (Great Clips).
Thanks to @GreatClips I’m ready for #GameDayGREATness! You can enter the Great Clips #MarchMadness social sweepstakes for a chance to score a trip to the Final Four! Click here to enter https://t.co/yobqITQVc2 #ad pic.twitter.com/vF8GCG4cd6
— Cam (@cameronbrink22) March 11, 2022
Great Clips® Introduces First Marketing Campaign for March Madness®
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Enter for your chance to go to the Men’s or Women’s Final Four weekends. To enter:
— Great Clips (@GreatClips) March 10, 2022
1.Follow @GreatClips and like and reply to this post with #sweepstakes & #GameDayGREATness, and/or
2.Tag us in a photo of your gameday look with above hashtags
T&C: https://t.co/AQ5pPY9TZx pic.twitter.com/LrPPsb4lGs
Legendary sportscaster Kevin Harlan has no doubts about the coming result after seeing the solid technique that went into it. Of course, he’s talking about his haircut from Great Clips to get him ready for March Madness. With clip notes, Great Clips believes its stylists will be prepared to get your cut right every time.
Enter for your chance to go to the Men’s or Women’s Final Four weekends. To enter:
— Great Clips (@GreatClips) March 10, 2022
1.Follow @GreatClips and like and reply to this post with #sweepstakes & #GameDayGREATness, and/or
2.Tag us in a photo of your gameday look with above hashtags
T&C: https://t.co/AQ5pPY9TZx pic.twitter.com/LrPPsb4lGs
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