Cross Promotion + Entertainment Marketing
WELCOME TO THE FIRST ISSUE OF INTEMARK INSIGHTS!
Our world has changed, and we’re not headed back to where we were before.
The coronavirus forced us all to abandon our original plans for 2020, and more recent societal events have only exacerbated the need for flexibility and change. It’s time for all of us to work together to chart a new path forward.
With this newsletter, we want to illustrate for you what we do and how we create and add value for your business. We also want to spotlight our values, culture, methods and more, as they have helped us build long-lasting partner relationships and (we hope) made the communities we work and live in better.
We also hope to start a dialogue. We deeply value our relationship with you, and want to be a true business partner to you. Like in any strong two-way relationship, we want you to tell us who you are and what unique challenges you face, in work and in life. We want to listen, and then we want to do our best to help however we can.
Thank you for reading, and for working with us to forge that new path into the future.
Jill Woxland
Minneapolis is our home
HELPING OUR HOMETOWN
We are proud to call Minneapolis our home, but there’s no question our city and region are experiencing real, raw pain. Our office and operations are intact, yet we know many others who have suffered under racial oppression over the long term and/or seen their lives and work harmed or destroyed within the last week. That said, we have seen countless examples of people helping people, businesses helping businesses, etc. Helpers are helping and good things are happening in our community, even if they don’t always garner the headlines.
As Intemark, and as individuals who belong to our community, we are doing what we can to facilitate honest, inclusive conversations and help our neighbors rebound and rebuild. We invite you to do the same.
The Lake Street Council
The Lake Street Council in Minneapolis is collecting donations to support small businesses and nonprofits that need to rebuild.
Communities United Against Police Brutality
Communities United Against Police Brutality is an established local organization working to “deal with policy brutality on an ongoing basis.” They could benefit from donation and in-kind support.
Campaign Zero
Campaign Zero Purpose: Identifying solutions, providing research & data to organizers and policymakers, advocating to end police violence nationwide.
The Support the Cities
The Support the Cities page on Facebook is assessing and sharing where clean-up efforts are most needed.
The Minnesota Rapid Response Coalition
The Minnesota Rapid Response Coalition is collecting donations and facilitating the clean-up of small businesses along the Lake Street, Midway and East Saint Paul business corridors, and then throughout the Twin Cities.
Rebuilding Together Twin Cities
Rebuilding Together Twin Cities is soliciting donations to provide critical home repairs for low-income homeowners who are older adults, individuals living with disabilities, families with children and active and retired members of the armed services.
Recap of recent Partnerships
Here are some recent Cross promotion & Entertainment marketing partnerships:
At Intemark, one of our core competencies (the one for which we’re best known) is forging partnerships between like-minded organizations and brands that help everyone’s business grow. Like a matchmaker or a concierge, we get to really know your brand, activities and attributes, and then we identify and create synergies with other organizations and their marketing efforts. Those efforts translate into more efficient marketing planning and spending, higher-impact strategy and execution and better results across a wide range of key metrics.
SKITTLES® Collaboration Celebrates The LGBTQ+ Community
Mars, Inc. and GLAAD collaborated on a promotion that celebrated Pride Month by creating limited edition packs of SKITTLES.
Warner Bros. Pictures Partners with Fortnite
Promoting the theatrical release of TENET by premiering the new trailer in Fortnite's "Party Royale" virtual island.
Blizzard + HyperX
Blizzard teamed with HyperX on an exciting collaboration that made HyperX the Official Memory Partner of OVERWATCH LEAGUE!
The National Coalition on Aging teams up with Airbnb
Collaborating to address the social isolation among older adults who are quarantining due to COVID-19
HERE ARE SOME ITEMS WE’VE SEEN RECENTLY THAT WE FOUND INTERESTING AND THOUGHT-PROVOKING
INTERESTING READING
At Intemark, one of our core competencies (the one for which we’re best known) is forging partnerships between like-minded organizations and brands that help everyone’s business grow. Like a matchmaker or a concierge, we get to really know your brand, activities and attributes, and then we identify and create synergies with other organizations and their marketing efforts. Those efforts translate into more efficient marketing planning and spending, higher-impact strategy and execution and better results across a wide range of key metrics.
How Marketers Steer Their Brands Forward
This column at Forbes.com from May 26 explores how marketers can best steer their brands forward.
Six experts reveal the post-COVID-19 truth about the advertising business
According to TechCrunch on June 2, LinkedIn is introducing some new retargeting tools that are increasing conversions and lowering cost per conversion.This piece from Fast Company on May 27 features six advertising leaders and their thoughts about the industry post-COVID.
Virtual experience gets a real chance to stand out
This story from the Sports Business Journal on May 11 discusses how broadcasters, properties, technology companies and consulting shops are exploring virtual fan experiences as they adjust to COVID-19.
Our Work Speaks For Itself
LOCATION
- 200 Southdale Center, Minneapolis, MN 55435
- Madison Ave & E 39th St, New York, NY 10016
- (952) 897-9001
- info@Intemark.com
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